Creative
Direction
I currently work as Creative Director for Flora de Maris, where I oversee the overall creative vision and visual identity of the brand.
Over the past months, I have been closely involved in building the brand from the ground up, contributing to the development of the brand identity, logo design, and overall visual language.
My role includes directing the creative direction of the entire brand, from brand development to campaign concepts and photoshoots. I also led the creative direction for the brand’s first launch campaign, shaping the visual storytelling and aesthetic of Flora de Maris across all brand touchpoints.
Creative Direction for Flora de Maris
Launch Campaign Video for Flora de Maris
Credits:
Creative Director – Claire Anne Juge @claireannejuge
Designer & Founder – Abigail Temminck @abbytemson
DOP – Elina Sipma @byelinasipma
Photographer - Rebecca Kapenga @rebeccagk
Film photographer - Margot Peelen @margoatpeelen
Producer – Maartje Bevers @i.maartje
Hair & make-up - Beau Hoogerwerf @beauhoogerwerf.muah
Wardrobe - Claire Anne Juge @claireannejuge
Talent
Model – Iza Bente Smit @izabentesmit
Model – Jamie Alyssa @ja.rogers
Model – Abby Ko @abbyko_
Motor rider - Selam Abebee @selamabebee
Post Production
Editor, colorist, sound designer – Elina Sipma @byelinasipma